FeedX: Open-Source Google Shopping Feed A/B Testing

FeedX: Open-Source Google Shopping Feed A/B Testing

Google introduces FeedX, an open-source tool on GitHub designed for A/B testing Google Shopping Feeds. It allows for more data-driven decisions by segmenting products into control and treatment groups for Shopping Ads optimization.

Source: Post

Author: Christoph Scherf

Deep-dive:

FeedX adheres to best practices in experimental design, ensuring reliable results and is compatible with FeedGen. Basic Python knowledge and a minimum of 1,000 products are required for testing.

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