Experiment Duration Restriction in Google Ads

Google Ads mandates, potentially in beta, a fixed end date for ad experiments. This shift departs from the previous best practice of indefinite experiment durations, now offering two choices: a set end date or a predefined duration, such as 56 days. The option for 'no end date' has been removed, signaling a strategic change in experiment management.

Source: post

Author: Mitchel Wubben

The image is a screenshot from Google Ads that shows experiment management as to when to start the experiment and when to end it.
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