Expanding Retail Media with Search Ads 360

Expanding Retail Media with Search Ads 360

Google's Search Ads 360 (SA360) now offers offsite retail media capabilities, allowing retailers and brands to collaboratively increase product sales through enhanced advertising campaigns. This new feature leverages first-party retailer data and Google AI to reach consumers beyond retailer websites while ensuring privacy. The initiative, currently in closed beta, will test self-service campaign management and expand globally, with Lowe's as an early partner. This development aims to streamline campaign management, improve efficiency, and offer more control and transparency to brands.

Source: Google Marketing Platform

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