EU scrutinizes Meta's "pay or be tracked" consent model

EU scrutinizes Meta's "pay or be tracked" consent model
Photo by Christian Lue / Unsplash

The European Commission has formally requested information from Meta under the Digital Services Act, probing the legality of its "consent or pay" subscription model in the EU.

This move seeks clarity on Meta's compliance with obligations concerning advertising practices, especially the choice given to users to either pay for ad-free versions of Facebook and Instagram or consent to data tracking for personalized advertising.

The inquiry highlights ongoing concerns about user privacy, consent validity, and the protection of minors under EU law.

Source: Europea

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