Detail Page Views metric was introduced for Sponsored Brands and Sponsored Display Campaigns

Detail Page Views metric was introduced for Sponsored Brands and Sponsored Display Campaigns

The new "Detail Page Views" (DPV) metric measures the total visits to your product detail pages, providing insights into brand consideration driven by Sponsored Brands and Sponsored Display campaigns. This metric counts all page views, meaning if a single customer views 10 product detail pages, it will register as 10 DPVs, offering a comprehensive look at campaign effectiveness in engaging potential customers. [post] (Jyoti Prakash Pradhan / Joe Shelerud)

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