CallRail introduces AI-powered Self-Reported Attribution (Mar 9)

CallRail has enhanced its call intelligence and attribution platform with a new feature, Self-Reported Attribution. This feature leverages AI to tag calls with an attribution source based on the transcript. Currently included in the Conversation Intelligence Premium plan, this update paves the way for automated CRM integration via WebHooks, streamlining the "how did you hear about us" process.

Source: CallRail

Author: Ryan Johnson

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