"Bulk Price" Attribute in Google Merchant Center

Google Merchant Center has rolled out a new "bulk price" attribute, allowing merchants to showcase prices for bulk purchases alongside individual unit prices. This feature is particularly beneficial for wholesalers, enabling them to accurately display discounts for larger quantity purchases directly on Google Shopping.

Merchants can now input bulk pricing details via spreadsheets in TSV format, Content API, or XML files, ensuring a more straightforward presentation of bulk discounts to potential buyers. The addition aims to bridge the gap between the single unit and bulk purchase pricing, enhancing transparency and boosting sales for bulk items. [FeedArmy]

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