Automatic Microsoft click ID (MSCLKID) tagging to track conversions

Automatic Microsoft click ID (MSCLKID) tagging to track conversions

Microsoft is proactively addressing the challenges of the evolving digital identity landscape by ensuring advertisers have access to future-proof tracking capabilities.

The Microsoft Click ID (MSCLKID) feature, which appends a unique click ID to landing page URLs, plays a crucial role in enabling advertisers to track conversions from their websites accurately.

MSCLKID is auto-tagged by default for new accounts to prevent gaps in conversion tracking that might arise from browser-imposed limitations on Microsoft cookies, such as third-party cookie blocking. For those who haven't enabled auto-tagging, Microsoft is taking steps to automatically activate MSCLKID for eligible advertisers to ensure comprehensive conversion tracking across all settings.


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