Apple tests AI-driven ad tool to enhance App Store campaigns

Apple tests AI-driven ad tool to enhance App Store campaigns
Photo by Brett Jordan / Unsplash

Apple is experimenting with a new AI-powered advertising tool designed to optimize App Store ad campaigns, mirroring the capabilities of Google's Performance Max and Meta's Advantage+. This development could mark a significant expansion in Apple's advertising strategy, potentially introducing new ad placements across its various properties and bolstering its $7 billion ad business. Industry experts anticipate this move could reshape advertising dynamics within the App Store and across Apple's ecosystem.

Source: Business Insider

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