Apple rejects Microsoft Bing deal over concerns

Apple declined Microsoft's proposal to sell or form a joint venture with Bing, citing concerns about search quality and advertising capabilities, demonstrating the competitive dynamics in the search engine market.

Why we care. The U.S. Justice Department is suing Google, claiming it uses unfair tactics to maintain its position as the top search engine globally. If Google can demonstrate its search engine’s superiority, it might succeed in the case. However, if it loses, Google could lose its automatic default search engine status on common Apple products, posing a potential threat to its dominance in the search market.”

Source: Search Engine Land


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