Amazon updates match type definitions for Sponsored Brands

Amazon has revised the match type criteria for Sponsored Brands, now allowing Exact and Phrase match types to trigger ads based on the intent or meaning of the keywords, rather than solely on the exact terms or their plural forms. This change necessitates a strategic review and adjustment of campaigns to fully leverage the expanded reach and relevance.

Source: post / Amazon

Author: Mansour Norouzi

Great! Next, complete checkout for full access to PPC News.
Welcome back! You've successfully signed in.
You've successfully subscribed to PPC News.
Success! Your account is fully activated, you now have access to all content.
Success! Your billing info has been updated.
Your billing was not updated.