Amazon enhances Sponsored Product campaigns with Search Term Reporting

Amazon enhances Sponsored Product campaigns with Search Term Reporting

Amazon has introduced search term reporting for product targeting in Sponsored Product campaigns, a significant update allowing advertisers to see which customer search terms trigger their ads. This development, previously unavailable for Sponsored Products, improves campaign optimization by revealing overlapping terms between keyword and product targeting.

Source: post
Authors: Alexander Swade, Blake Perdieu and Christine Huynh,

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