Amazon Ads launches 'Purchase Drivers' feature

Amazon Ads launches 'Purchase Drivers' feature

Amazon's Product Opportunity Explorer introduces the 'Purchase Drivers' feature, offering deep insights into what positively or negatively impacts product sales within niche markets. This tool aims to empower sellers to enhance their competitive edge by identifying key features that drive sales success and addressing any negative factors affecting their products.

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Author: Pratyay A.

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