Amazon introduces audience-specific coupons

Amazon introduces audience-specific coupons
Photo by Wicked Monday / Unsplash

Amazon has updated its coupon feature to allow sellers to target specific audiences, including a new option for targeting brand cart abandoners from the last seven days. This enhancement, requiring a minimum audience size of 10,000 customers, aims to provide more tailored promotions and increase conversion rates by reaching consumers interested in the brand's products.

Source: Tweet

Author: Jake Martin

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