Amazon introduces a multi-brand format for Sponsored Brands

Amazon introduces a multi-brand format for Sponsored Brands
Photo by Bryan Angelo / Unsplash

In a significant update, Amazon Advertising has rolled out a new feature for Sponsored Brands, allowing four brands to appear at the top of search results. This shift is expected to lower cost per click (CPC) due to increased ad space and may lead to lower conversion rates due to shared visibility. The change emphasises performance over sole visibility, marking a paradigm shift in Amazon's advertising approach. This development, spotted by Tania El Hayek, is crucial for future analysis.

Source: post

Authors: Tania El Hayek / Lawrence Taylor

Great! Next, complete checkout for full access to PPC News.
Welcome back! You've successfully signed in.
You've successfully subscribed to PPC News.
Success! Your account is fully activated, you now have access to all content.
Success! Your billing info has been updated.
Your billing was not updated.