Amazon Enhances SERP Thumbnails

Amazon Enhances SERP Thumbnails

Amazon Enhances SERP Thumbnails with Magnifying Glass Feature on Mobile. Amazon has introduced a new feature on mobile SERP thumbnails for paid and organic listings, marked by a magnifying glass button on the bottom left of the main image. This addition aims to improve product discoverability by allowing users to zoom in for a closer look.


This feature could serve as a double-edged sword. Enhancing customer experience by making product details more accessible may also challenge brands striving to maintain exclusive visibility and control over their branding on the platform.

🥇 1st Contributor: Todd M. Piechowski, MPA


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