Amazon and Reach forge groundbreaking deal amid Google's cookie phase-out

In a strategic move to navigate the post-third-party cookie landscape, Amazon has partnered with Reach, the UK's largest publisher, to utilize "contextual" first-party data for targeted advertising. This collaboration, a first in Europe, is designed to offer advertisers an innovative way to connect with high-value audiences without relying on third-party cookies, utilizing data from Reach's extensive network of publications for more precise ad targeting. [Financial Times]

Great! Next, complete checkout for full access to PPC News.
Welcome back! You've successfully signed in.
You've successfully subscribed to PPC News.
Success! Your account is fully activated, you now have access to all content.
Success! Your billing info has been updated.
Your billing was not updated.