Amazon Advertising Console Adds 'All Sold Products' Tab

Amazon enhances its advertising console with the new 'All Sold Products' tab in the product dashboard. This feature allows sellers to view the total sales of all products within a selected period directly in the advertising console. Key insights include advertising status, Sponsored Product eligibility, and gross sales (including organic and ad-attributed sales, with adjustments for cancelled orders). Additionally, it offers product recommendations and shows the product's available date.

Source: post

Author: Mansour Norouzi

Expert Perspective: While beneficial, the addition of metrics like spend, TACOS, and total ROAS would further enrich this dashboard's utility for a more comprehensive advertising performance overview. (Mansour Norouzi)

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