Amazon Ads enhances bulksheets with new features for better campaign management

Amazon Ads has introduced significant updates to its bulksheets, including the addition of Sponsored Brands search term reports and the capability to create and manage multiple ad groups within a single campaign.

The updates facilitate more accessible analysis and adjustments by integrating search term data directly into bulk sheets, eliminating the need for separate downloads from the advertising console.

The new multi-ad group feature also offers enhanced control over campaign structure and creative assets, supporting all Sponsored Brands ad formats. These features are now available globally to vendors and sellers utilizing bulksheets.

Source: post

Author: Jeffrey Cohen

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